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Apply These 8 Simple Techniques to Improve Retail Marketing

AUTHOR: Sogol Sabbar

When running any kind of retail business, whether it’s online or brick and mortar, you need to have a retail marketing strategy in place to reach out to customers, drive traffic and make more sales. An effective retail marketing strategy is pivotal to a retail business’s success.

If you’re a retail entrepreneur looking to expand your business by reaching out to and attracting new customers, take a look at the following retail marketing strategy tips for your small business.

Retail Marketing Strategy Tips

Manage Customer Reviews

Consumers have long relied on the recommendations and advice of others before making purchases. Thanks to the ease of writing and reading online reviews, some 40% of Americans nearly always resort to online reviews before making purchasing decisions. Make online reviews part of your retail marketing strategy by responding to both negative and positive reviews in a timely manner, so that they act as an “ in-the-moment” customer testimonial and help build trust and respect for your brand.

Read the full article at Small Business Trends to find examples of how you can improve your retail marketing.