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Are You Ready for Small Business Saturday?

AUTHOR: Sogol Sabbar

With the holiday season comes a big day for you as a small business owner—Small Business Saturday. Small Business Saturday is one day you don’t want to miss because it’s one day you don’t have to compete with the business giants. This day usually falls on the Saturday after Thanksgiving. Start early in planning for something unique for this day and pride yourself as a small business owner. Do your research and plan ahead for your promotions and signage, think about an event to have, and prepare your staff. Here are just some ideas to help you get started.

Plan your promotions

Promotions can range from giving an item away to the first 20 shoppers in your store; special refreshments throughout the day; or even surprise discounts at certain intervals. Get creative, and your customers will love you for it. The key to successful promotions is to think about them now, so everything is in place well before Small Business Saturday comes around.

Talking about Small Business Saturday on social media

Now is the time to let your customers know you’re participating in Small Business Saturday. Start talking up your special promotions, extended hours, or gift cards now. Put the bug in their ear and keep posting about it. You’ll be sure to bring feet through the door and have people excited to shop with you.

Get together with other small businesses around your neighborhood

Partnering with others is always a great way to bring in more customers. You can make great promotional deals together and create flyers that will help benefit all of you.

Have a raffle

A raffle will create a sense of fun throughout the day—and help you get contact information for new and old customers alike. This will allow you to build a marketing list that you can email throughout the year—ensuring you keep your customers coming back, even after Small Business Saturday is over.

Say thank you

Make sure to thank every person who walks through your door. Small Business Saturday is a great way to show your current and future customers you appreciate them and their support.

Select Funding loves Small Business Saturday. As a small business owner, you’re the driving force of the economy and we support you in every opportunity that comes your way.

Happy Small Business Saturday

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