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5 Marketing Ideas to Attract Parents to Your Day Care Business

5 Marketing Ideas to Attract Parents to Your Day Care Business

Going back to normal in 2022 means that many establishments, including daycare businesses, are opening their doors to the public.

As of 2019, around 62% of children in the US attend daycare centers. So if you own a daycare business, you can jump into the opportunity to grow your business further and acquire new customers.

But how can you stay ahead of many daycare businesses planning to attract prospective parents?

With marketing and establishing your online presence, you can soon have parents rushing to your doorstep!

Investing in marketing strategies requires additional funds. That’s where daycare business loans can help you secure the funding you need to boost your bottom line and achieve success.

If you’re ready to boost your customer base, read on and discover the top 5 tips of marketing for child care businesses.

1.Define and Develop Your Brand

When starting a daycare business, it’s essential to create a brand that parents can trust. This means having an easily identifiable name, logo, and slogan that summarizes what you offer.

It would help if you also thought about what your center offers:

  • Do you want your center to be an artsy place where children can explore their creativity?

  • Do you want to focus on early childhood education and helping children get a head start in school?

  • Do you want to provide a more natural environment for kids, with lots of outdoor space to run around?

Your brand should reflect the type of care you’re offering.

Creating a solid brand will help you stand out from other daycare businesses in your local community.

2.Create a Professional Website for Your Daycare Business

Parents these days often use the internet to search for daycare centers in their area.

Having a website with all the information about your daycare center will make you more likely to rank higher in online searches.

Your site should include the following information:

  • Your center’s name, location, and hours of operation.

  • Your enrollment process ( how to schedule a tour at the center and register a child for daycare.)

  • A list of the services you offer.

  • Photos of your center and the staff.

  • Testimonials from parents.

  • Prices

You also need to work on your brand messaging and use keywords or phrases that reflect your brand.

For example, if you focus on academic excellence and quality customer service, use phrases like “academically focused daycare”, “prepare your child for school” and “quality service daycare”.

Make sure your website and advertising reflect these keywords and what makes your daycare stand out from the rest. 

3.Create a Google My Business Profile

Creating a Google My Business profile is essential for any business that wants to be found online.

When parents search for local businesses in their area, your GMB profile will appear in the search results.

Local parents also doubt childcare centre services, so ensure to add every detail when creating your profile.

Your GMB profile should include:

  • Your center’s name, address, and phone number

  • Your hours of operation

  • A link to your website

  • Photos of your center and the staff

  • A description of your center

  • Reviews from parents

You can also add a Google badge to your website to boost your Google Business ranking. This badge shows that your center is verified and approved by Google. You can get the badge by following these steps:

  • Sign in to your Google My Business account

  • Click on the “Manage” tab on the left side of the screen

  • Click on “Google Badge” and follow the instructions

To further stand out in Google searches, you can add videos to your GMB profile or upcoming community events and news about your center.

4.Use Social Media to Connect with Parents

Using social media platforms is another great marketing strategy to increase your customers. Most daycare centers now have a personal Facebook page to reach out to parents.

Once you create a Facebook page, make sure you regularly share photos and updates about what’s going on at your center.

You can also run contests and giveaways on social media to engage parents more.

You can leverage Facebook by:

Using Facebook Ads

Facebook Ads are a great way to reach out to parents looking for daycare centers in their area.

You can target your ads by zip code, age, and interests.

You can also create custom audiences of past customers or people who have visited your website.

Creating Facebook Groups for Parents

Facebook Groups are a great way to connect with parents who have children in your center.

Parents can ask questions, share photos, and get advice from other parents in the group.

You can create a Facebook Group for your center by following these steps:

  • Sign in to your Facebook account

  • Click on the “Create Group” button in the top right corner of the screen

  • Enter your group’s name and description

  • Select who can join the group (anyone, only people who like your page, or people who have a specific email address)

  • Click on “Create” and you’re done!

You can also use other platforms like Instagram to run ads and connect with parents.

5.Offer Parents Discounts for Referrals

One of the best ways to get more parents to enroll their children in your center is by offering them a referral discount.

This discount can be a percentage of the child’s enrollment fee or a free day of daycare.

Parents are more likely to refer their friends and family to your center if they know that they will get a discount.

You can track referrals by asking parents to provide the name of the person they referred when they enrolled their child.

If you want to be more organized, you can create a parent referral program.

Here’s how:

  • You can create a custom referral program using software like ReferralCandy or GetAmbassador.

  • You can use a tool like Google Forms to collect referrals from parents.

  • You can add a referral button to your website or Facebook page.

  • You can also use direct email or word-of-mouth to collect referrals.

If you successfully develop referrals from happy parents, your center’s image will soar and bring in a continual flow of new enrollments.

Invest in Marketing Tools for Your Day Care Business

Ready to invest in marketing your daycare?

Ensure to follow any of the five ideas to get started. Keep in mind that each of these strategies can be tailored to fit your unique needs and budget.

Our lending experts at Select Funding are happy to help you find the perfect financing solution for your business when you’re ready.

With a bit of effort and financial backing, you can attract more parents and give your business the boost it needs to succeed!

Check if you qualify for funding