Does Your Business Have Dust Bunnies? It’s Time for Spring Cleaning
You’ll hear it time and time again, it’s time to spring clean your business. But what does that really mean? Does it mean I have to take out my cleaning supplies and start deep cleaning my office, store or restaurant? Although it’s good to clean your space every so often, this is not what spring cleaning your business means. It’s about taking a step back and evaluating your business to see if you need to make changes and/or enhancements to maximize your productivity for the rest of the year.
Here are some ideas on how you can spring clean your business for success:
Make sure every corner of your website is spotless.
Check your links and confirm that they all work properly. Ensure that your content is updated with the latest information about your business, and if you can, change out a few of your images to give your website a fresh new look for the spring.
Take a deeper dive into your Google Analytics.
Learning more about what your customers are doing, where they are going and what their interests are will help you in your marketing strategies. One way to do this is by segmenting your customers based on their behavior and coming up with ways to make them become better customers.
Build a “cleaning crew” – ask your employees for their opinions.
Your employees are on the frontlines daily. They may see things you don’t. Asking for their evaluation on things to improve or enhance in your business that will help you determine what you need to focus on for the next couple of months.
Conduct research on your competitors.
Do a little digging on your competition and see what they’ve been up to. Have they lowered their prices? What types of offers are they making? From their actions you can make executive decisions on whether or not you should make changes to your business to stay on top of the competition.
Stay in touch with your vendors and suppliers.
If it’s been awhile since you’ve spoken to your vendors and suppliers, pick up the phone or write an email to catch up on what’s new. They may be making changes on their end that could affect you and your business.
Take inventory of your expenses.
Whether you’re used to taking inventory or not, this is one inventory all business owners should take. Sometimes you purchase things such as new software or services but end up not really using them to their fullest potential or they become unnecessary. Is it worth keeping or can you go without?
If you see that there are ways you can save money, make that change today.
There are many things you can do to keep your business squeaky clean and if you can’t get to them all before spring begins, don’t worry. As long as you keep it up it’s never too late to make improvements to your business.
Get more spring cleaning ideas on Inc.com