7 Steps To Enhance Operations For Your Senior Living Facility
7 Steps To Enhance Operations For Your Senior Living Facility
It’s been a tough few months for senior housing providers, but it looks like things are starting to turn around. According to data gathered by the National Investment Center (NIC), the first quarter of 2021 saw 1.8 percent points fall of seniors living in assisted living facilities compared to the last quarter of 2020.
Inquiries into senior living communities will take time, but establishing an excellent operational strategy, especially during the pandemic, will pay off in the coming years.
Suppose you’re a small business owner who owns or operates a senior living community. In that case, it’s crucial to stay on top of your game and ensure that your operations are running smoothly to attract prospective residents. These six steps will help you do just that!
1. Improve Your Operations Through Management Training
If you’re trying to expand and secure your senior living facility funding, it’s essential to identify problem areas and prioritize them accordingly. Whether you need more staff or want to renovate your assisted living facility, any weaknesses in your current model should be taken care of.
A good manager can be the difference between success and failure for a senior care home. Ensure you maintain professionalism by providing your employees with proper training to handle any crisis that may arise.
You can accomplish this by hosting continuing education courses (CEC). CECs are educational workshops designed to help managers stay up-to-date with the changing industry, and they can also help improve your business.
Through these educational courses, senior care providers will have real-time access to experts who can give them firsthand insight into critical issues. Providers will also have the opportunity to network with their peers and learn from each other.
Colleges are another great resource for managers looking to expand their industry knowledge. For example, many colleges offer continuing education courses that are not only cost-effective but are also tailored to fit the needs of your skilled nursing facility.
2. Leverage Technology to Streamline Operations
The Internet has made it easier than ever to accomplish the most difficult tasks. Digitalization can help you streamline your current operations and improve efficiency.
For example, consider using a website to attract new residents if you’re looking to reduce turnover and recruitment costs. By creating an online application, you can quickly screen applicants and save time that would otherwise be spent on phone interviews.
Video tours can be highly effective in selling potential staff the benefits of working at your facility. If they see how rewarding their job will be, there’s a good chance they’ll remain loyal to your organization for years to come.
Another great way to get the most out of your technology is by encouraging employees to utilize mobile applications on their smartphones or tablet. Mobile workforces are more productive, and they can take advantage of tools that will make it easier for them to manage daily tasks.
By providing your workers with a secure mobile platform, you’ll equip them with the tools they need to work more efficiently when they’re on the go.
3. Enhance Communication Between Staff Members
If you want your skilled nursing facility to run more efficiently, employees must constantly communicate with one another. Any time there’s a problem, such as food shortages or unexpected arrivals, every employee needs to be alerted so they can respond accordingly.
Managers can facilitate this by hosting daily meetings and encouraging employees to voice any concerns. Of course, this is just one of many strategies that you can implement to improve communication during shift changes.
4. Develop A Well-Priced Menu For Potential Residents
Many seniors are on a budget these days, so you need to make sure your menu is affordable. If management feels like they’re taking too much of a loss with every meal, they’ll be less willing to offer cheap meals.
To make sure your menu is appropriately priced for the average senior citizen, you must develop a catering service. Often, residents living in senior care homes can’t go out and buy their groceries, so they’re more likely to take advantage of the restaurant-style dining available during mealtimes.
If you’re able to provide your residents with a hot, nutritious meal for just $3 per person per day, they’re more likely to move into your senior care home than one that only offers the same experience for $5 or $6.
You can start a marketing initiative that includes meal service and other amenities like transportation and entertainment to make your senior care home attractive to a broader audience.
5. Offer Incentives for Referrals
The most powerful tool for small business owners is word of mouth. Marketing initiatives that involve referrals are a sure way to boost your business.
Here are several ways to increase your referrals:
- For many people, moving into an assisted living facility can be challenging. Ensure that residents have great experiences while living at your facility by allowing them to bring family members with them for free or offering other incentives.
- Create a resident referral program by hosting contests randomly selecting the winners. Or you can develop a point system where employees are rewarded for every new customer they refer.
- You can incentivize your employees by offering a restaurant gift card as a reward for every time they refer a new recruit. This will help you build a motivated and loyal workforce that will stick around for years to come.
- Remember that it’s not always necessary to offer your employees incentives when referring recruits to your senior care home. Some people are happy to recommend their friends, family members, and neighbors to live in an environment where they feel confident knowing they’re being cared for around the clock.
6. Set Up a Customer Service Hotline
One of the biggest challenges facing senior care facilities is maintaining constant communication with patients and families.
There’s no better way to stay on top of any concerns than by setting up a direct line of communication between your senior care facility and the people who matter most – your customers.
By setting up a hotline, you’ll be able to quickly resolve any complaints and inquiries about your nursing or therapy program, which translates into more satisfied customers. You can also use such a line of communication to remind patients about their appointments and address any changes in billing.
7. Review Your Budget and Make Cost-effective Changes
When your skilled nursing care facility begins to receive more requests than you’re used to, you might need to hire additional staff members or ask existing employees for overtime. Of course, this can lead to increased costs that need to be offset with changes in other departments.
You can take control over runaway costs by making sure you have a clear sense of your spending habits. In some cases, a skilled nursing facility can cut costs in certain areas without harming service levels.
For example, you might want to look into buying commercial-grade equipment that’s more cost-effective than the tools you own now. You might also save money by adjusting your uniform policies or hiring an outside cleaning crew to save on payroll expenses.
8. Secure Funds for Your Operational Expenses
With a few strategic steps, you can enhance operations for your senior living facility and make sure it has a bright future.
You may need funding to do some of the things we’ve recommended in this blog post. If that sounds like something you require, contact our lenders, who are ready to answer any questions about senior care financing solutions tailored to meet your needs as a facility owner.
We hope these seven easy-to-follow tips will give you new ideas on improving day-to-day life at your facility, so seniors have the retirement they deserve!