5 Strategies to Grow Your Lawn Care Business
5 Strategies to Grow Your Lawn Care Business
With landscaping employment increasing to more than 1 million, the lawn care industry in the US is undoubtedly booming.
The market size of this sector in America continues to grow at an average rate of 2.5% growth between 2016-2021 per year over that period.
The lawn care business can be profitable, but it takes hard work, dedication, and additional financing to grow your landscaping business.
Luckily, you’ve stumbled on the right page that includes information about getting through any challenges as a landscaping business owner.
So check out our five strategies to help you grow your own lawn care business. Keep these tips in mind, and you’ll be on your way to bigger and better things!
1.Retain Your Existing Customers
One of the most efficient ways to expand your business is to retain your existing customers.
Your current clientele is far more likely to refer you to their friends and neighbors, which essentially means word-of-mouth advertising. Make sure you thank them for staying with you!
To keep your best clients, here are some tips to help you maintain a strong relationship:
Communicate Often with Your Customers
Send out newsletters to your customers. Keep them updated on new services or specials you are offering, and include reminders for scheduled appointments.
You may also want to inform your clients about any issues that may affect their lawns that need attention! Keep in touch with your best customers using social media platforms like Facebook or Instagram.
It’s best to stay in touch with your customers at least once per week. This way, you’ll be able to understand your customers’ needs, prevent issues related to yard care before they arise, and help build trust between you and your clientele.
Start Upselling and Cross-Selling
The key to growing your business is upselling and cross-selling. For example, your landscaping clients may like to add new plants in the spring and summertime. So, keep in touch with them and let them know you can help!
For instance, while catering to a specific client, you might notice that their garden needs a cleanup to enchance curb appeal. Remember that each client is different, so being more observant will help you gain more requests by knowing their needs.
Add Your Special Touch
Adding your touch with simple gestures can lead to repeat sales, increased customer satisfaction, and positive word-of-mouth marketing.
One of the best ways to wow them is by adding edging for free in every other service or planting a few extra flowers. It doesn’t take much– just a little something unprompted here, or there will go a long way towards showing off how you make extra effort to please your customers.
Remember that you’re offering a particular product/service at an unbeatable price point while providing high-quality workmanship. This excellent customer service method can win over customers in no time!
2.Create a Friendly and Professional Company Culture
Your company culture is influential because happy employees mean higher productivity levels and better work output.
You must take some time to reflect on the answers to these questions and make any necessary changes. Happy company culture also means that your employees have a positive attitude, which means they’ll be more enthusiastic about their work!
On the other hand, an unhappy company culture could mean that employees lack the motivation to complete tasks or always find something to complain about.
If you want to run a successful lawn care business, your goal should inspire people to do their best and ensure everyone is on the same page.
Here are some tips to get started:
Offer Benefits and Incentives
After a hard month working tirelessly, your team may appreciate a day off every other week. You can include a vacation policy in your lawn care business plan. Or offer bonuses when they complete tasks under difficult weather conditions.
These types of incentives can keep employees working hard for more extended periods and will help you build a solid team for the future.
Provide Promotion and Ongoing Training
Without a promotion strategy, your employees are limited to two options for professional growth: leave or start their own lawn care company. This is not what you want as the manager of your team. That’s why they must succeed in their jobs and grow professionally with your help.
Ensuring your employees succeed at work will provide enough reason to help them get through hot summer days without breaking into a sweat! Find out what other lawn care businesses do when building good policies around employee promotions so workers have every opportunity possible to grow.
Employ the Right People
Getting your job ad seen might seem easy, but you need to consider your target employees. For example, if you’re looking for skilled people with experience, it’s crucial to mention such qualities in your ad. After all, if you want to build a professional team, you need to narrow your candidates.
If you’re looking for less experienced people and are desperate for assistance, you can pay a little extra to promote your ad either on job boards or social media.
When looking for an employee, ensure you secure a dedicated one who will show up and put in 100%. If you find one that lacks experience but is willing to put in the effort and learn on the job, technical skills are teachable, so you can consider giving them a chance.
Lastly, explain your lawn care company culture to potential candidates. This is your chance to demonstrate your benefits, perks, and work environment. Lawn care business owners who do their best to attract top talent will have their efforts paid ten-fold in the long run.
3.Establish an Online Presence
While word-of-mouth marketing can produce good results, you can implement other effective marketing strategies that will attract more customers for your lawn care business and help you stand out in your local market.
Create a Google My Business Page
Google My Business is a free listing tool that helps customers in your area find your business. It displays contact information for your lawn care business, its location, and reviews from current or previous customers.
It’s one of the easiest ways to drive more traffic to your site, and the best part is it’s completely free. Learn how to create your Google my Business Page and drive local traffic to your business website.
Build Your Email List
Email marketing is a powerful tool for lawn care business owners because it’s affordable and can yield substantial results. There are many ways you can build your email list, but the two most effective methods are:
- Ask for your customer’s emails when they sign up for your lawn care services.
- Provide a newsletter to your audience to sign up for on your website.
By building an email list, you can send informational or promotional emails to your audience that drive conversions and build brand awareness. You can accomplish this by sending how-to videos, blog posts you’ve created, seasonal promotions, etc.
Build a Professional Website
Building a website for your landscaping business is crucial to gaining more customers. Your site represents the image of your company. If the main page is unclear with no clear direction or irrelevant content, viewers will bounce back in a second.
To leverage the value of your lawn care website, it should have the following:
- Your lawn care business contact information
- A call-to-action button for whoever wants to book a call
- An order form for your landscaping services
- A list of yard care services you offer
- Professional photos of work you have completed
As an added plus, you can include a blog section where you can share educational material with your customers, such as “tips on caring for your lawn” or “how to know if your lawn needs fertilizer.”
4.Automate Your Operations
Automation is essential for the growth of any lawn care business. As you continually add more landscaping customers, it’s necessary to start automating your tasks so you can focus your attention on the revenue-generating portions of your business.
Here is a list of three things you can automate that will help save time and money as you grow:
Automating your invoicing is now easier than ever. You can save time and money as you continue to grow your book of business.
You can also create custom invoice templates so your landscaping customers can pay online with the click of a button. Consider setting up automatic invoice reminders and easily track your customer’s payments.
Lawn Care Service Requests
If a customer has to wait a whole day to hear back from you about a service request, likely, they have already reached out to another business to fulfill their needs.
You can automate a generic email response to avoid missing out on new customers. Automating your email responses will set the right expectations and keep your customers interested.
5.Keep Up With Homeowners’ Needs
When it comes to their environmental concerns, 88% of millennials are willing and eager loyal customers.
In general, businesses that take the initiative to engage in conversations with their customers and provide insights into their products and services will see a positive result.
Start Growing Your Lawn Care Business
Growing a landscaping business can be challenging, but you can make it happen with the right strategies in place. Establish good relations with your customers, hire the right people, create a website, and invest in email marketing to get started.
Also, ensure to automate your operations and keep up with industry trends to stay ahead of the competition. Contact our lending experts at Select Funding if you need additional financial assistance. We can help you get the right tools in hand so that you can grow your landscaping business into something truly remarkable.