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How to Create Powerful Product Descriptions

AUTHOR: Sogol Sabbar

When it comes to selling your products online, simply posting a picture and a name won’t do the trick. You need powerful descriptions that will appeal to your target audience. Here are some tips and tricks to help you create those perfect descriptions that will increase traffic to your website and improve your conversation rates.

Make a List of Product Features and Benefits

Before you start writing your descriptions it’s a good idea to make a list of all the features and benefits for each product. This will provide you with the basis of your descriptions.

Include Keywords for SEO Purposes and Use Influential Words

To rank higher on search engines like Google and Bing, be sure to write your descriptions with your keywords in mind. You should also use influential words that will help persuade shoppers to take action. These types of words will help create a sense of urgency and importance around your products.

Stay True to Your Brand

Your brand has a voice and it’s important for your descriptions to mimic that voice. Whether your business is fun and creative or more professional, make sure it comes across in your descriptions.

Keep Your Target Audience in Mind and Think About What They’re Looking For

When you write your descriptions make sure your tone fits your audience. For instance, if your target audience is young, produce content that is edgier to catch their attention. It’s also a good idea to ask yourself what it is your customers are looking for and give them the solutions in your descriptions.

Use Different Fonts to Capture Attention and Make Your Descriptions Scannable

Don’t be apprehensive when it comes to using different fonts. Go ahead and make a few words and phrases bold to help your message stand out.

And remember the internet attention span is extremely short, so avoid lengthy descriptions. Instead use bullets and subheadings to make your content scannable and easier to digest.

Proofread & Read it Out Loud

One of the worst things that could happen is publishing something on your business website with typos and grammatical errors. This really puts a damper on your business’ credibility. Be sure to proofread your descriptions and read them out loud to make sure they sound good.

A/B Test Your Descriptions

If your website has the functionality to do a split test on your descriptions, take full advantage of it. There are always many ways to say the same thing to get your point across. Take a little extra time to test more than one description for each product. Sometimes changing only one word will make a huge difference in optimizing your product page and improve your conversation rates.

Read the original article at Small Biz Trends