The Importance of Having a Business Website and How to Successfully Launch One
Whether you’re a large corporation, or a newly established small business owner, marketing your company to your consumer audience is of paramount importance. One of the most important ways of doing this is by creating a website for your business. These days, if you don’t have a business website you’re pretty much off the map. Your potential customers are looking for your company digitally before they even step foot into your store, office, restaurant etc. to verify that you’re a legitimate company and whether they should trust you. Of course, you might be thinking, “I don’t have the money to hire someone to design my website” or “I haven’t the slightest clue as to where I should even begin.” You’re not alone. Most people don’t know everything about creating a website, and that’s ok. It also doesn’t take too much money to create one.
When we recently decided to re-launch our website with a new look and added functionality, we found that it comes down to a three-part process; setting clear goals and expectations, creating the look and feel you want to portray and making sure the back-end technology functions correctly. Now that might sound like a lot, but it’s less complicated than you might think. Here is a great article we found on Small Biz Trends that nicely breaks it down for you and gives you tips on the do’s and don’ts of building a successful website. We hope you find it as useful as we did.
Have a Clear Goal
Every small business website is different because everyone serves a different purpose. If you want your first business website to be a portal for people to buy products, you need to build it around that goal. If you want it to provide information and entice potential clients to call you, you have to build it with that goal in mind. A website without a clear purpose will only cost you time and money while providing little, if any, benefit.
Write Your Own Content
Before getting started with building your first business website, you should decide, at least in basic terms, what you want it to say. According to Emily Bracket, president of design and branding firm Visible Logic, the website owner should at least start the content creation for their own site. Even if you plan to hire someone to edit or polish it, you know the basic message of your company more than anyone else will.